Regional Sales Manager – Geneva & La Côte

About the role

Pernod Ricard is seeking a Regional Sales Manager to lead its hospitality, gastronomy, and beverage wholesale business in the Geneva, Lausanne and La Côte area. You will be the primary point of contact for existing customers and will drive new business acquisition across the premium spirits portfolio.

Key responsibilities

• Manage hospitality, gastronomy, and C&C channel customers in the assigned region.
• Maintain and grow relationships with existing contractual customers.
• Identify and acquire new accounts, expanding market share.
• Design and execute creative activations to boost demand for Pernod Ricard brands.
• Collaborate with Brand Management to ensure optimal product placement.
• Record market insights, customer visits and competitive trends in internal systems.

Required profile

• Several years of sales experience in the FMCG sector, preferably beverages.
• Strong network within the bar, club and gastronomy scene.
• Analytical, entrepreneurial mindset with a high sales orientation.
• Excellent negotiation and organizational skills.
• Fluent in French and English; basic German is a plus.

Required skills

• Proficiency with MS Office.
• Experience using digital and social media tools for brand activation.

What we offer

• Flat hierarchies and a collaborative culture.
• Modern equipment (laptop, iPhone, iPad).
• Company car for business and private use.
• 25 days of annual leave.