Rental Sales Representative Development Program 2027

About the role

Caterpillar is offering a 2027 Rental Sales Representative Development Program based in Geneva. The program starts with a 6-9 month development period, including a 3-month Caterpillar training program and developmental roles inside the rental organization, before the candidate takes the Rental Sales Representative position. The goal is to drive profitable rental revenue growth with dealers in line with the 2030 rental growth targets.

Key responsibilities

• Drive rental revenue growth, customer growth, coverage growth and fleet (ST5) growth with dealers.
• Guide the annual business planning process and execute the annual rental machine business forecast.
• Analyze and resolve strategic problems in dealer rental operations.
• Counsel dealers on fleet additions outside Caterpillar's business units (e.g. aerials, light towers).
• Help dealers define an optimal rental rollout strategy that maximizes profitability.
• Work with dealers' decision-makers (general manager, CFO, rental manager, branch managers, salespeople, IT and marketing managers) and with Caterpillar teams such as Rental Services operations, strategy, brand and marketing, product specialists and factory supply chain.

Required profile

• Bachelor's degree in business or a related field, with 5+ years of experience after graduation.
• Swiss work permit or Swiss or EU-25/EFTA citizenship required.
• Up to 50% of business travel time; ability to organize work around assigned territories.
• Preferred: knowledge of European rental services operations, construction equipment, rental sales and operations, and experience in a matrix organization.

Required skills

• Good understanding of asset management and finance.
• Project management, sales and negotiation skills.
• Strong written and oral communication.
• Preferred: managerial-level rental industry experience, dealer or subsidiary network management, German language skills.