Senior Digital Analytics Consultant (H/F) - Geneva

About the role

fifty-five, a data company helping brands transform with data and AI, is hiring a Senior Digital Analytics Consultant in its Geneva consulting team. You will take part in delivering data-led projects for multiple clients, covering data collection, customer acquisition, onsite conversion optimisation, media-mix optimisation and digital business consulting. Projects are driven by client objectives and you will promote a customer-centred view of digital marketing, using data systematically to support decisions. You will report to a Local Executive Director and work closely with Product, Engineering and Operations teams in Paris.

Key responsibilities

• Deliver projects on monitoring digital activity via key performance indicators (reporting), onsite conversion optimisation through data analysis and web testing, online media buy optimisation and CRM.
• Analyse data and structure information for the client, aligned with industry-specific business indicators (e.g. mobile operators, retail, travel).
• Build strong operational expertise in conversion and online media-buy topics.
• Ensure the integrity of analytics data, its analysis and interpretation, and take responsibility for the content, format and quality of client outputs, including monitoring their operational and technical implementation.
• Collaborate with all teams to develop the company's offer, in marketing and in technical and operational delivery.
• Follow an action plan to deliver step-by-step project deliverables.

Required profile

• Master's degree (business, engineering) or equivalent diploma.
• 1 to 3 years of experience in digital marketing, consulting firms, marketing or business intelligence software, or media agencies.
• Fluent French and English, with excellent oral and written communication.
• Client-facing skills, good team spirit and strong interest in new technologies and the digital industry.

Required skills

• Experience working with web analytics tools.
• Knowledge of SEO, SEM, bid management, display and programmatic, affiliates, email and social media.
• Statistical software and data visualisation tools.