Senior Fine Wine Sales Manager

About the role

Swiba GmbH is seeking a Senior Fine Wine Sales Manager to lead the sales of its boutique, limited‑edition aged red cuvée wines. This full‑time, on‑site position in the Zug canton will combine strategic sales planning with hands‑on operational oversight and team leadership.

Key responsibilities

• Develop and execute sales strategies for premium fine red wine.
• Manage and grow relationships with high‑end private clients, restaurants, hotels, and distributors.
• Advise customers on wine regions, vintages, food pairing and tasting.
• Oversee inventory management, supplier coordination, budgeting and regulatory compliance.
• Lead, coach and organise the local sales team to ensure consistent premium customer experience.
• Monitor market trends, plan promotional events and report financial performance to leadership.

Required profile

• Deep expertise in fine wine, including regions, vintages, producers, tasting and food pairing.
• Proven sales and account‑management experience in wine, luxury goods or hospitality with a record of meeting revenue targets.
• Demonstrated leadership, team supervision and P&L responsibility.
• Excellent communication and negotiation skills for building long‑term client relationships.
• Strong organizational abilities for inventory control, process optimisation and event coordination.
• Fluency in English and strong proficiency in the local language; additional European languages are a plus.
• Relevant wine education or certifications (e.g., WSET, sommelier) and/or business management qualifications.
• Willingness to work on‑site in Zug, including occasional evenings, weekends and international travel.

Required skills

• CRM software
• Spreadsheets (Excel)

What we offer

• Competitive salary with full benefits.
• Company car and fully paid business travel.
• Performance bonus linked to annual sales plan execution.