Senior Manager, Communications & Impact Lead

About the role

The Impact Lead is a senior strategic and operational leader responsible for shaping and executing McDonald’s Impact agenda in Switzerland. Reporting to the Swiss Leadership Team, the role integrates external communications, government relations, internal communications, franchisee engagement and sustainability to protect and grow the brand reputation.

Key responsibilities

• Develop and implement a 1‑3 year Impact strategy aligned with business priorities and global frameworks, defining KPIs and reporting mechanisms.
• Lead the Impact team (2 direct reports + 1 joint line) and manage agency partners, overseeing budget allocation.
• Serve as the official spokesperson, directing media relations, corporate communications and brand PR.
• Design and execute internal communication programmes, employee town‑halls and leadership updates.
• Partner with Development and Franchising functions to support new store openings and attract high‑calibre franchisees.
• Oversee sustainability, social impact and community programmes, ensuring compliance and positive societal contribution.
• Build and manage relationships with policymakers, regulators, NGOs and trade associations, leading advocacy and issues management.
• Lead crisis communication planning and response.

Required profile

• Proven senior leadership experience in communications, public affairs or related fields.
• Strong track record of developing and executing multi‑year strategic plans.
• Experience managing teams, external agencies and multi‑million budgets.
• Excellent stakeholder management skills, including government, media and franchisee networks.
• Demonstrated ability to handle crisis communications and issues management.

Required skills

What we offer

• Opportunity to shape a national impact agenda for a leading global brand.
• Membership in the Swiss Leadership Team with influence on business strategy.
• Collaborative environment with cross‑functional partners.