Subchapter Lead Brand and Creative Management

About the role

The Brand & Creative Management Subchapter within the Global Solutions Marketing Chapter delivers a consistent, positive brand experience for customers worldwide. As Subchapter Lead, you direct the structural integrity of the Roche Diagnostics product brand portfolio and guide high-impact creative strategy, balancing long-term brand foundations with ongoing tactical work such as packaging implementation and trademarking. The role is based in Rotkreuz.

Key responsibilities

• Define and drive the global Brand and Creative strategy, including brand architecture, governance, naming conventions and trademarking strategies.
• Serve on the Solutions Marketing Leadership Team, working with peer Subchapter Leads, Network Leads, Customer Area IBLs and Dia Global Marketing.
• Lead, mentor and develop a global team of Product Brand Managers and Creative Managers.
• Direct global creative strategy and act as the global steward of Dia product brands, promoting brand education and reputational trust.
• Introduce structured processes, optimize asset management and set up quality control processes.
• Manage Content Lab Creative Services and negotiate with external creative agencies, vendors and procurement partners.
• Act as a systems thinker, consulting and negotiating with peer and senior leadership to resolve governance issues and competing interests.

Required profile

• University degree in Branding, Marketing, Graphic Design, Fine Arts or Communications (MBA or Master's strongly preferred).
• Fluency in written and spoken English.
• 8+ years of senior experience in brand and creative management, including 5+ years leading and developing teams; experience in medical device or diagnostics is strongly preferred.
• Proven ability to turn marketing data and business objectives into creative visions and long-term brand architectures.
• Authentic, courageous and transformational leadership style.

Required skills

• Brand and creative expertise, including customer journey mapping.
• Project, conflict and stakeholder management in a matrixed organization.