Marketing Communications Specialist – Global Mining & Materials
ABB · Baden
Description du poste
About the role
ABB is seeking a Marketing Communications Specialist to join its Process Industries division in Switzerland. Reporting to the Global Communications Manager for Mining & Materials, you will work in a hybrid model, collaborating with local management, sales teams, and global business line leads to create and execute integrated communication campaigns.
Key responsibilities
- Develop and implement communication plans that align with divisional objectives and budget constraints.
- Generate leads through advertising, sponsorship, and promotional activities, leveraging digital channels as an integrated hub.
- Act as a strategic communications partner for local management, driving internal and external communication priorities.
- Lead internal communications and employee engagement initiatives, including town halls, leadership messages, content creation, and recognition programs.
- Support sales enablement by producing sales materials, presentations, customer success stories, and reference collateral.
- Contribute 30% of time to global marketing for the Mining & Materials product line, overseeing thought leadership, lead nurturing, product launches, sales enablement, and social media presence.
Required profile
- University degree in journalism, communication, marketing or a related field.
- Minimum 5 years of experience in marketing communications, preferably within an agency or B2B environment.
- Strong project management abilities with capacity to handle multiple projects simultaneously.
Required skills
- Digital marketing
- Marketing automation tools
- Social media management
What we offer
- Opportunity to work for a global leader in industrial technology.
- Hybrid work model supporting work‑life balance.
- Exposure to international projects in the mining and materials sector.
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ABB
Baden