ASO Specialist - iGaming (Remote)

About the role

A partner company is looking for a results-driven ASO Specialist to strengthen app visibility, increase organic acquisition and drive growth across international markets in the iGaming industry. The role covers optimization and promotion of Android and iOS apps, combining keyword research, creative optimization, localization and data-driven experimentation. It is fully remote, with office hubs in Kyiv and Warsaw available if preferred.

Key responsibilities

• Develop and run ASO strategies to improve visibility and performance of Android and iOS apps across international marketplaces.
• Build semantic keyword sets, optimize app metadata and app store creatives (icons, screenshots) to improve rankings and conversion.
• Adapt listings and strategies to different regions, languages and market conditions (Tier 1, 2 and 3 markets).
• Monitor competitors, app store trends and market opportunities, and test ASO hypotheses with performance data.
• Manage developer accounts via App Store Connect and Google Play Console, and track metrics and reporting.
• Prepare technical and creative briefs for designers and developers and work with cross-functional teams.
• Use AI-powered tools to speed up research, analysis and workflow automation.

Required profile

• At least one year of hands-on ASO experience in the iGaming industry.
• Demonstrated success promoting Android and iOS apps across Tier 1, 2 and 3 markets.
• Experience with incentivized or motivated traffic and understanding of its role in app acquisition.
• Strong understanding of app store ranking algorithms, indexing, ranking factors and moderation policies.
• Ability to analyze performance, evaluate competitors, formulate hypotheses and make data-driven decisions.
• Attention to detail, adaptability and the ability to work independently.

Required skills

• ASO tools: ASOMobile, Keitaro, Octo Browser, AppMagic, data.ai, keyword research tools and Google Trends.
• Confident use of AI tools for research, analysis, content optimization and workflow automation.
• Nice to have: SEO tools and knowledge of organic acquisition and digital performance marketing.

What we offer

• Fully remote work, with optional office hubs in Kyiv and Warsaw.
• 20 working days of paid annual leave, plus public holidays and sick leave.
• Medical insurance and mental health support through the Pleso platform.
• Monthly benefits allowance, a learning budget for courses and English lessons, and career development plans.
• Team events, workshops and a flexible, low-bureaucracy environment.