Country Sales Director

About the role

This senior position leads TrendAI’s sales expansion across Switzerland and Austria, owning the full sales organisation and country P&L. You will drive growth across SMB, Commercial and Enterprise segments while building a high‑performing team.

Key responsibilities

• Lead, coach and develop a sales team in both countries, handling hiring, onboarding and scaling.
• Own the country P&L, set revenue targets and drive consistent growth through new logo acquisition and account expansion.
• Implement a disciplined sales process, maintain accurate pipeline, forecasting and CRM discipline.
• Develop and execute a country go‑to‑market strategy aligned with regional and global priorities.
• Collaborate with pre‑sales, marketing, customer success and product teams to maximise win rates.

Required profile

• Fluent in German and English with proven sales leadership experience in EMEA or similar markets.
• Extensive commercial experience across SMB, Commercial and Enterprise segments, preferably in software, SaaS, technology or cybersecurity.
• Strong commercial acumen, able to manage P&L, pipeline and accurate forecasting.
• Natural leader who can inspire, develop diverse teams and thrive in a target‑driven environment.

Required skills

• Background in software, SaaS, technology or cybersecurity sales.
• Experience managing complex sales cycles and stakeholder relationships.

What we offer

• Competitive salary and performance‑based bonus.
• Ownership role with real autonomy to build a country sales organisation.
• Access to TrendAI Vision One platform and the stability of a 35‑year‑old global business.
• People‑first culture that recognises strong performance.