CRM Senior Specialist – Consumer Communications

About the role

As a CRM Senior Specialist you will own and develop the 1‑to‑1 consumer communications strategy for a diverse portfolio of brands. You will create personalized interactions that guide consumers through onboarding, activation, retention, loyalty and re‑engagement, ensuring each touchpoint adds value to the overall experience.

Key responsibilities

• Define and implement a consumer‑centric CRM strategy that drives engagement, retention and lifetime value across multiple brands.
• Develop and manage a comprehensive CRM communications calendar covering automated lifecycle journeys, triggered messages and one‑off campaigns.
• Design communication plans that keep the consumer database active, reduce churn and increase long‑term engagement.
• Leverage consumer data, segmentation and behavioral insights to deliver highly personalized communications at scale.
• Act as the primary CRM point of contact for internal partners, collaborating with Brand, Content, Data, IT and CRM Operations teams.
• Translate business needs into CRM requirements and ensure flawless deployment of campaigns.
• Monitor and optimize KPIs such as deliverability, open rates, click‑through rates, conversions, engagement and retention.
• Identify communication issues proactively and implement corrective actions.
• Stay abreast of emerging trends, technologies and standards in CRM and marketing automation.

Required profile

• Proven experience in CRM, data‑driven marketing and consumer engagement.
• Strong analytical mindset with the ability to turn insights into actionable recommendations.
• Excellent collaboration skills and the ability to work across multidisciplinary teams.
• Passion for building engaging consumer relationships at scale.

Required skills

• Data segmentation
• Behavioral analytics
• Marketing automation

What we offer

• Opportunity to shape a consumer‑centric CRM strategy for a global brand portfolio.
• Collaborative environment at the intersection of Digital, Brand, Data and IT.
• Career growth in a rapidly transforming business.