Data & Marketing Analyst

About the role

We are building an AI‑driven mental health and mindfulness product and need a Data & Marketing Analyst to design and own the analytics layer from day one. You will work closely with a performance marketing team and a mature data organization to ensure accurate tracking, attribution, and reporting.

Key responsibilities

• Set up the full web tracking infrastructure (GA4, GTM) including client‑side and server‑side tagging, UTM conventions, dataLayer schema, and event deduplication.
• Implement server‑side conversion pipelines for Meta CAPI, Google Enhanced Conversions, and TikTok Events API.
• Build and maintain a web attribution model that links marketing spend to actual revenue, delivering channel‑level LTV and CAC analysis.
• Design, develop, and own Tableau dashboards covering acquisition, funnel, retention, and financial metrics.
• Support the performance marketing team with ad‑hoc SQL queries and Python automation scripts.
• Design, run, and analyze A/B tests across the user funnel and document actionable insights.
• Document tracking conventions and data definitions in the internal knowledge base.

Required profile

• 3+ years of experience as a Data Analyst, Web Analyst, or Marketing Analyst in a web subscription or e‑commerce environment.
• Proven ability to set up web tracking from scratch for new products or markets.
• Strong understanding of subscription metrics such as LTV, cohorts, retention, recurring revenue, CAC, and payback period.
• Experience working with performance marketing data from platforms like Facebook Ads, Google Ads, or TikTok Ads.

Required skills

• Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Server‑side conversion tools (Meta CAPI, Google Enhanced Conversions, TikTok Events API)
• Tableau
• SQL (advanced, including window functions, CTEs, query optimization)
• Python
• BigQuery
• dbt