Digital Marketing Manager – Campaign Specialist

About the role

The Digital Marketing Manager – Campaign Specialist will be instrumental in shaping and delivering key components of EFG’s transformation of its digital ecosystem and presence across strategic digital marketing channels. In this role you will work closely with the Digital and broader global marketing team to combine strategy, execution and data analysis to ensure client‑centric, measurable and compliant campaigns that drive demand generation and support NNA growth.

Key responsibilities

• Lead end‑to‑end strategy, planning, execution and optimisation of global digital demand‑generation campaigns across web, email, paid media and social channels.
• Collaborate with Marketing, Sales, Product and Investment teams to define target audiences and tailor campaign strategies for multiple regions and client segments.
• Manage paid media budgets (Google Ads, LinkedIn, display networks) and drive organic growth through advanced SEO tactics.
• Build test‑and‑learn frameworks (A/B and multivariate testing) and continuously improve performance based on data.
• Ensure compliance with cross‑border marketing regulations and maintain auditable processes for all digital communications.
• Maintain dashboards and regular reports for senior management, providing insights on campaign effectiveness, ROI and client engagement.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 5+ years of digital marketing experience, preferably in private banking, investment management or luxury services targeting high‑net‑worth individuals.
• Proven track record of delivering measurable multi‑channel campaigns.
• Strong analytical mindset with ability to interpret complex data and provide actionable insights.

Required skills

• SEO, SEM and PPC campaign management.
• Marketing automation platforms such as Pardot, HubSpot or Marketo.
• CRM systems, especially Salesforce.
• Paid media tools: Google Ads, LinkedIn Ads, display networks.
• A/B testing and multivariate testing methodologies.
• Content management systems (e.g., Magnolia CMS) and social media management tools (e.g., Oktopost).
• Adobe Creative Suite for basic design edits.