Digital Marketing Manager DACH (f/m/d)

About the role

Bavarian Nordic is looking for a Digital Marketing Manager to join its DACH Marketing Team and shape omnichannel experiences for healthcare professionals and consumers across Germany, Austria and Switzerland. The role turns digital strategy into execution, drives innovation and customer engagement, and involves occasional travel in the DACH region.

Key responsibilities

• Plan and execute digital and omnichannel activities across Germany, Austria and Switzerland in line with DACH digital strategy and brand priorities.
• Independently manage HCP and consumer digital projects and campaigns, from briefing and implementation through agency coordination, performance analysis and optimization.
• Manage recurring digital activities and channels such as newsletters, approved emails, webinars, portal content, landing pages and localization of global digital assets.
• Support the implementation of customer journeys across digital channels in close collaboration with Product Management, Sales and Medical.
• Contribute to brand, country and digital plans and support the digital transformation of the sales force.
• Monitor campaign and channel performance and help develop DACH digital platforms, including HCP portals, consumer websites, CRM and email marketing.
• Build relationships with Commercial, Medical and Sales stakeholders and manage assigned digital project budgets.

Required profile

• Bachelor's or Master's degree in Business, Marketing, Communications or a related field.
• 3+ years of experience in digital marketing, preferably in pharmaceutical, healthcare or another regulated industry.
• Experience implementing, managing and analyzing digital and omnichannel campaigns, including work with external agencies and partners.
• Fluent German and English, written and spoken.

Required skills

• CRM and marketing automation platforms such as SFMC or HubSpot.
• Familiarity with CMS platforms, web analytics, digital media and campaign tracking.
• Understanding of performance marketing, customer journeys and digital customer engagement.