Digital Marketing Manager

About the role

Dickies Europe is looking for a Digital Marketing Manager based in Mendrisio, reporting directly to the Head of Marketing. The role leads the digital strategy for Europe, ensuring a consistent brand experience across all digital touchpoints while supporting brand awareness and business growth. It works cross-functionally with Branding, E-commerce, Sales and external partners on initiatives covering customer acquisition, conversion, retention and overall digital performance.

Key responsibilities

• Digital strategy: develop and execute the digital marketing strategy for Europe, turn business and marketing objectives into actionable digital plans, and identify growth opportunities across channels.
• Paid media: lead paid media on Meta, TikTok, Google and other platforms, balancing brand-building and performance objectives.
• CRM and customer retention: define and oversee CRM and email marketing, manage segmentation, automation flows and loyalty initiatives, and oversee CRM tools.
• E-commerce growth: drive online revenue through performance marketing, manage affiliate programs and work with E-commerce and CRM teams to improve conversion, ROAS and lifetime value.
• Analytics: monitor all digital channels, produce regular reports and improve traffic, acquisition, conversion and retention metrics.
• Agency management: coordinate paid media, CRM and other digital partners, deliver campaigns on time, manage budgets and evaluate partner performance.
• Digital ecosystem: align digital initiatives with commercial goals and brand strategy and strengthen the brand's digital presence.

Required profile

• 5-8 years of experience in digital marketing, e-commerce, CRM and/or performance marketing roles.
• Previous experience in fashion, lifestyle, sportswear, streetwear, consumer brands or culturally relevant consumer businesses.

Required skills

• Strong working knowledge of CRM platforms, preferably Klaviyo.
• Experience with Shopify-based e-commerce environments.
• Familiarity with customer segmentation, lifecycle marketing, automation flows and retention strategies.