Paid Media Specialist - Dickies EMEA

About the role

SPORTLUX, founded in 2024, is a multi-brand platform running streetwear and lifestyle brands end-to-end, with hubs in Mendrisio, London and New York and a design hub in Milan. The Paid Media Specialist manages and optimises Dickies Europe's paid media across Meta, TikTok, Google and other platforms, working closely with an external media agency. The role reports directly to the Digital Marketing Manager and works with Digital Marketing, E-commerce, CRM, Branding and Sales to open and develop new markets.

Key responsibilities

• Support the definition of the paid media strategy and plan campaigns for launches, drops, collaborations and seasonal moments.
• Set up, manage and optimise campaigns on Meta, TikTok, Google (Search, Shopping, Performance Max, YouTube) and other platforms.
• Act as the day-to-day contact for the external media agency: brief campaigns, objectives, budgets and timelines, review plans, activations and reporting, and evaluate agency performance against KPIs.
• Identify new market opportunities using search demand, audience and competitive insights, and design and run paid media tests with clear KPIs, scaling the best ones.
• Localise campaigns with local teams and partners, and balance brand-building and performance goals across the funnel.
• Manage budgets by channel and market, optimising ROAS, CPA and CPM, and test creatives, audiences and formats.
• Ensure accurate tracking (pixels, Conversions API, GA4) with the agency and E-commerce, produce regular dashboards and reporting, and brief creatives to Branding and align landing pages with E-commerce and CRM.

Required profile

• 2-4 years of experience in paid media or performance marketing, in-house or within an agency.
• Proven experience working with and managing external media agencies.
• Experience with multi-market or international campaigns, ideally including the launch of new markets.
• Previous experience in fashion, lifestyle, sportswear, streetwear, consumer brands or culturally relevant consumer businesses.

Required skills

• Hands-on experience with Meta Ads Manager, TikTok Ads Manager, Google Ads and GA4.
• Strong analytical skills, including Excel and Looker Studio.