Digital Marketing Specialist

About the role

MyNewsly is looking for a driven Digital Marketing Specialist to own and scale its online presence. You will work at the intersection of content, data, and growth, building campaigns that attract the right audience, generate qualified leads, and position MyNewsly as the go‑to intelligence platform for modern businesses.

Key responsibilities

• Plan, execute, and optimise multi‑channel digital marketing campaigns (SEO, SEM, paid social, email, content).
• Own lead‑generation targets and continuously improve conversion funnels from first touch to demo booking.
• Manage and grow the company’s presence on LinkedIn and X/Twitter, our primary B2B channels.
• Produce and coordinate content such as blog posts, case studies, newsletters, and landing pages tailored to our ideal customer profile.
• Turn industry intelligence into compelling draft posts, newsletters, and client communications using MyNewsly as a content engine.
• Run A/B tests across ads, email sequences, and landing pages to improve performance.
• Analyse campaign data in GA4, HubSpot or similar tools and translate insights into actionable improvements.
• Collaborate with product and sales teams to align messaging with customer pain points.
• Monitor competitors, market shifts, and industry signals.

Required profile

• 3–5 years of hands‑on digital marketing experience, preferably in a B2B SaaS or AI/tech environment.
• Proven track record running paid campaigns (Google Ads, LinkedIn Ads) with measurable ROI.
• Strong grasp of SEO principles and content‑marketing strategy.
• Experience with marketing automation tools such as HubSpot or Mailchimp.
• Data‑driven mindset, comfortable working with GA4, dashboards, and weekly reporting.
• Excellent written English with the ability to write copy that converts.

Required skills

• SEO
• SEM
• Google Ads
• LinkedIn Ads
• Paid social advertising
• Email marketing
• Content marketing
• HubSpot
• Mailchimp
• GA4 (Google Analytics 4)
• HTML/CSS (basic)