E-Commerce & CRM Specialist (Shopify & Klaviyo)

About the role

Dagsmejan, a Swiss sleepwear brand serving customers in more than 100 countries, is looking for a hands-on E-Commerce & CRM Specialist to own the day-to-day management and continuous improvement of its online store and email marketing. The role is operational and commercially focused, working directly in Shopify and Klaviyo, and is based in Zurich with a hybrid arrangement of three days per week in the office.

Key responsibilities

• Own the day-to-day management of the Shopify store, keeping content, products and promotions accurate and up to date
• Manage product and collection pages, navigation, merchandising and campaign landing pages
• Set up and run seasonal campaigns, product launches and promotions, and ensure a consistent experience across markets, languages and devices
• Improve website usability, conversion and customer experience, and coordinate with external developers when needed
• Manage email campaigns in Klaviyo, including setup, segmentation, testing, scheduling and automated flows
• Work with content and design teams to turn campaign concepts into well-executed emails, and monitor email performance
• Track and analyse e-commerce and CRM metrics such as conversion rate, email revenue, engagement and retention, and support A/B testing

Required profile

• 2-4 years of hands-on experience in e-commerce, CRM or digital marketing, ideally with a consumer or DTC brand
• Strong practical Shopify and Klaviyo experience
• Good understanding of e-commerce KPIs, conversion optimisation and customer retention
• Excellent written and spoken English, with a proactive, hands-on attitude and willingness to work independently and remotely if applicable

Required skills

• Shopify (content management, merchandising, campaigns, product management)
• Klaviyo (campaigns, segmentation, automated flows, performance analysis)
• Nice to have: Shopify Plus, international or multilingual e-commerce experience, German, Google Analytics 4, A/B testing and conversion rate optimisation

To apply, candidates should send their CV or LinkedIn profile and a short paragraph explaining why they fit the role, along with a brief description of their hands-on Shopify and Klaviyo experience with examples.