Master Thesis – Customer Segmentation & Value Proposition

About the role

HITACHI ENERGY LTD is looking for a master's student to join its Product Management & Marketing team in Zurich for a 6-month full-time master thesis. The project develops a customer segmentation framework to enable more targeted service offerings and commercial growth, combining academic research with real business impact.

Key responsibilities

• Develop a behaviour- and needs-based customer segmentation framework
• Analyse customer, market and installed base data to identify key profiles and needs
• Combine academic research with stakeholder interviews and business insights
• Develop differentiated value propositions for each identified segment
• Turn insights into recommendations for Product Management, Sales, Marketing and Pricing
• Present findings and recommendations to senior management

Required profile

• Currently enrolled in a master's programme in management, technology, economics, engineering, marketing or a related field
• Strong analytical and problem-solving skills
• Interest in customer segmentation, product management and commercial strategy
• Comfortable working with data and conducting stakeholder interviews
• Excellent English; German is a plus