Freelance Instagram Marketing Specialist for Pet Business

About the role

This freelance position focuses on growing the Instagram presence of an established dog walking and boarding business in Montreal. The specialist will design and execute a strategy to increase followers, boost engagement, and showcase daily dog photos and videos.

Key responsibilities

• Develop a tailored Instagram growth strategy, including content themes, posting schedules, and hashtag tactics.
• Analyze existing content and audience insights to pinpoint improvement opportunities.
• Create, edit, and schedule posts, stories, and reels to maintain a consistent, engaging feed.
• Monitor analytics, generate regular performance reports, and adjust tactics based on data.
• Recommend community‑building initiatives and potential collaborations with relevant accounts.

Required profile

• Proven experience managing and growing Instagram accounts, preferably for small businesses or pet‑related brands.
• Strong understanding of Instagram algorithms, trends, and best practices.
• Creative eye for visual storytelling and content curation.
• Excellent communication skills and ability to provide actionable marketing advice.
• Self‑motivated, organized, and capable of working independently.
• Familiarity with the pet industry or a passion for animals is a plus.

Required skills

• Instagram analytics tools
• Social media scheduling platforms (e.g., Later, Buffer, Hootsuite)
• Hashtag research and strategy