Global Head of Brand & Digital Experience
Roche · Bâle
Description du poste
About the role
Roche is seeking a visionary leader to own its global brand and digital experience. Reporting to the Communications Leadership team, you will shape the company’s brand identity and drive a world‑class digital ecosystem that engages patients, partners and employees worldwide.
Key responsibilities
- Lead a high‑performing global team of 40+ digital and brand experts, fostering an inclusive, innovative culture.
- Define and execute the future‑state digital communications strategy across corporate websites, social media and internal channels.
- Architect the vision, governance and rollout of AI‑enabled communications to keep Roche at the forefront of digital innovation.
- Transform data and advanced analytics capabilities into predictive insights that guide communication strategies.
- Steward the corporate brand strategy, ensuring cohesive and modern creative expressions across all touchpoints.
- Serve as a trusted advisor to executive stakeholders, translating complex achievements into high‑impact digital narratives.
Required profile
- Proven executive‑level experience in a global, highly regulated, matrix organization.
- Demonstrated ability to inspire, lead and develop large, cross‑functional teams.
- Strong strategic mindset with a focus on brand stewardship and digital transformation.
- Excellent communication skills and a collaborative, inclusive leadership style.
Required skills
What we offer
- Opportunity to influence Roche’s global brand and digital presence.
- Leadership role within a purpose‑driven, innovative healthcare company.
- Supportive culture that values diversity, psychological safety and continuous growth.
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