Global Strategic Marketing Manager - Cleaning

About the role

The Global Strategic Marketing Manager will shape the future of Nouryon’s Institutional and Industrial Cleaning business worldwide. Leveraging deep market insight, the role defines long‑term strategy, aligns innovation with customer needs, and drives growth across regions.

Key responsibilities

• Develop and roll out a global business strategy and marketing plan for the I&I Cleaning market.
• Translate the global strategy into regional and segment‑level initiatives in partnership with market managers, sales, product management, R&D and supply chain.
• Conduct market research, competitive analysis and long‑range planning to identify growth opportunities.
• Design go‑to‑market and pricing strategies for new applications and products, and monitor KPIs and market share.
• Create launch packages including promotional materials, samples, regulatory actions and pricing guidelines.
• Lead a cross‑functional Market Management Team to share insights, leverage successes and ensure alignment.
• Act as marketing lead for strategic accounts and represent Nouryon at trade shows, conferences and industry interviews.
• Support the Global Marketing Director with strategic reviews and key initiatives.

Required profile

• 10+ years of strategic marketing or segment leadership experience, preferably in the cleaning goods market.
• Strong knowledge of the chemicals industry; sales experience is a plus.
• Bachelor’s degree in Marketing, Business Administration, Chemistry, Chemical Engineering or related field; MBA desirable.
• Fluency in English; additional language skills are a plus.
• Proven ability to work effectively across global cultures and within a matrixed organization.
• Excellent communication, influencing and project‑management capabilities.
• Willingness to travel up to approximately 30% of the time.