Growth Marketing Manager (m/w/d)

About the role

A Swiss startup at the intersection of medicine, education and technology is looking for a Growth Marketing Manager to drive growth across digital and commercial channels, from strategy through campaigns, with the goal of qualified leads, higher conversion and sustainable growth. The position can start immediately or by agreement.

Key responsibilities

• Develop and implement a holistic growth marketing strategy for B2B and B2C audiences
• Build and optimise the full funnel, from awareness and lead generation to conversion and retention
• Plan and run performance campaigns on LinkedIn, Google Ads, Meta and other channels, and test landing pages, messaging, creatives and calls to action
• Build automated lead nurturing and CRM processes, and run email, newsletter and outreach campaigns
• Run A/B tests and growth experiments, track KPIs such as CAC, CPL, conversion rate, ROAS and customer lifetime value, and report on them in dashboards
• Support SEO, website and conversion rate optimisation, product launches, partnerships and events
• Work closely with sales on lead quality, handover and sales enablement, and manage agencies, freelancers and the marketing budget

Required profile

• Completed degree in marketing, business administration, communications, digital marketing or a related field
• Practical experience in growth, digital or performance marketing, including Google Ads, LinkedIn Ads or Meta Ads
• Strong understanding of digital funnels, lead generation and conversion optimisation
• Confident with data and marketing KPIs, able to turn analyses into concrete improvements
• Independent, structured and execution-focused, with initiative and entrepreneurial thinking
• Excellent German and English

Nice to have

• Several years in growth or performance marketing, ideally B2B and in a startup or scale-up in SaaS, HealthTech, MedTech or EdTech
• Experience with CRM and marketing automation, tools such as Google Analytics, HubSpot or LinkedIn Campaign Manager, SEO and content marketing, working with sales teams and international markets
• Understanding of medical or healthcare audiences

What we offer

• A key role with direct impact on the company's growth, with short decision-making paths and direct collaboration with management
• The chance to build marketing structures, processes and channels
• A flexible and modern way of working