Head of B2C Growth

About the role

Lead the end‑to‑end B2C growth of Properstar, bringing buyers and renters to the platform, keeping them engaged, and steering AI‑driven acquisition and lifecycle processes.

Key responsibilities

• Define and own the growth strategy across channels, markets, segments and budget, defending every euro with data.
• Build and scale multichannel acquisition, monitor CPL, CAC and payback per channel and market.
• Connect research content to search, turning guide readers into listing seekers and agent contacts.
• Make the app the primary acquisition channel, driving installs, adoption, retention and migration from web.
• Own the full user lifecycle – activation, conversion, retention, reactivation and LTV – and optimise drop‑off points.
• Segment, nurture and reactivate users via email, push and in‑app messaging.
• Run rapid experiments on landing pages, onboarding, messaging and offers.
• Lead paid‑media specialists, set goals, review work and raise standards.
• Collaborate with product and design to align changes with conversion impact.
• Prepare the 2028 ramp‑up across markets, channels, creative and tracking.

Required profile

• Proven track record growing a B2C product with a large user base across multiple channels and markets.
• Experience with app acquisition and retention, and a data‑driven, cohort‑based mindset.
• Strong product sense – able to link product changes to conversion metrics.
• Strategist‑operator blend: plan, execute and own paid budgets with direct accountability.
• Deep fluency with AI tools, especially Claude (Cowork and Code), and a habit of automating workflows.
• Excellent judgment, ownership mentality and clear communication.
• Fluent English; French or Spanish a plus.

Required skills

• Claude (AI automation)
• Mixpanel (analytics)
• HubSpot (marketing automation)

What we offer

• End‑to‑end ownership of B2C growth with no committees.
• Large user base and a dedicated app to scale.
• Budget for immediate testing and a larger budget for 2028 scaling.
• Access to a cutting‑edge AI stack (Claude, Mixpanel, HubSpot) fully funded.
• Title with weight reporting directly to the CPO in a flat hierarchy.
• Competitive compensation aligned with market.