Head of Brand & Communications

About the role

The Group Marketing & Communications team at Mettler Toledo is seeking a senior leader to own and drive the global brand and communications strategy. This role combines strategic oversight with hands‑on execution, ensuring consistent brand expression across all markets and business units.

Key responsibilities

• Define and own the global brand strategy, positioning, visual identity, and ensure consistent application across all channels.
• Develop communication and brand strategies that align with business objectives, focusing on pragmatic optimization and continuous improvement.
• Create tools, guidelines, training, and enablement initiatives that empower worldwide teams to produce high‑quality, on‑brand content.
• Champion employer branding and strengthen corporate reputation with internal and external stakeholders.
• Lead global creative services—including design, content, campaigns, and brand assets—to deliver channel‑adapted digital content.
• Promote innovative, digital‑first content strategies that enhance engagement and brand discoverability in an AI‑driven environment.
• Establish and continuously improve the crisis communications framework, including response protocols, stakeholder plans, media preparedness, and leadership training.
• Partner with HR, Investor Relations, Legal, and senior leadership to ensure consistent messaging across the matrix organization.
• Act as a visible “working leader,” steering overarching brand initiatives while executing key communication projects hands‑on.
• Build and lead an integrated global team covering Corporate Communications, Brand Management, Design, and Creative Services, defining vision, operating model, priorities, and ways of working.

Required profile

• 10+ years of progressive leadership experience in Corporate Communications, Brand Management, Marketing Communications, or related fields.
• Proven experience leading global communications and brand functions within complex international or publicly traded matrix organizations.
• Background in B2B, industrial, technology, or scientific environments is strongly preferred.
• Demonstrated success partnering with, advising, and influencing executive leadership and senior stakeholders.

Required skills