Head of Go-to-Market

About the role

Swarovski is looking for a Head of Go-to-Market to shape and lead its global activation agenda, turning brand strategy into market execution across regions and channels. The role drives commercial activation at scale, builds the frameworks, partnerships and capabilities needed for strong execution, and works closely with global, regional and local teams.

Key responsibilities

• Define and lead the global go-to-market vision, governance and operating model
• Translate brand strategy into clear, executable market activation plans
• Align global priorities with local market needs and commercial opportunities
• Lead global launch planning and ensure strong campaign deployment across markets
• Oversee local marketing investment planning, budget governance and resource allocation
• Monitor investment effectiveness, budget use and activation performance
• Ensure launch readiness, activation governance and consistent reporting
• Coordinate the deployment of assets, guidelines, toolkits and training materials
• Build and lead a high-performing GTM team and act as a partner across global, regional and local teams

Required profile

• 10+ years of experience in Brand Marketing, Go-to-Market, Commercial Activation, Retail Marketing, Commercial Excellence or related fields
• Proven track record of leading global product launches, large-scale activations and cross-market initiatives
• Experience partnering with regional and local market organisations in a global matrix
• Background in luxury, fashion, jewelry, beauty, retail or consumer lifestyle brands
• Excellent English comprehension

Required skills

• Marketing investment planning, performance management and ROI optimisation
• Strategic planning and execution, stakeholder management and business partnership
• Retail and customer experience knowledge
• Project and programme management in complex matrix organisations

What we offer

• Learning and career development programmes
• Global employee assistance programme covering mental, physical and emotional health, managerial, financial and legal support
• Hybrid and flexible work options
• Paid volunteering leave
• Exclusive employee discounts on Swarovski products
• Full accident insurance and attractive pension fund conditions
• Subsidised public transport or free parking, and an employee canteen with buffet