Head of Growth & Automation

About the role

Resolve is a FINMA‑regulated Swiss mortgage brokerage looking to become the market leader. The Head of Growth & Automation will design and run a fully automated, data‑driven growth engine that turns website visits and partner contacts into qualified leads for advisors across Switzerland.

Key responsibilities

• Define and execute the overall growth strategy, including brand positioning, messaging and multi‑regional adaptation.
• Own all digital acquisition channels (SEA, SEO, GEO, paid social, retargeting) and build a social media strategy that converts audiences into leads.
• Design and implement lead‑scoring, drip‑qualification and routing rules to ensure timely follow‑up and high lead quality.
• Industrialise referral‑partner acquisition, onboarding and nurturing with tools for rate sharing, portfolio tracking and performance metrics.
• Build automated nurturing campaigns for every pipeline stage, from cold leads to repeat clients and partners.
• Own full‑funnel metrics, set targets, report to the Executive Committee and make data‑based budget decisions.

Required profile

• 7+ years in growth, performance or lifecycle marketing, preferably in financial services, real estate or insurance.
• Strong people skills to collaborate with advisors, branch managers and external agencies.
• Data‑driven mindset with experience in funnel analysis, cohort tracking and attribution.
• Hands‑on AI user who can build no‑code/low‑code automations and prototype tools.
• Fluent in French and German, business‑fluent in English; Italian a plus.

Required skills

• Marketing automation platforms
• Customer Relationship Management (CRM) systems
• Search Engine Advertising (SEA) and Search Engine Optimization (SEO)
• Geographic (GEO) targeting
• AI tools and prompt engineering
• No‑code/low‑code development (e.g., Zapier, Make)
• Data analytics and dashboard creation

What we offer

• High‑impact central role reporting directly to the CPO and Executive Committee.
• Full ownership of channels, metrics and budget.
• Competitive fixed salary plus variable component linked to growth targets.
• Choice between permanent employment contract or freelance arrangement.
• Modern tech stack, product team support and freedom to select tools.
• Office in Lausanne, Geneva or Zurich with regular travel to branches.