Head of Paid Social / Lead Paid Social Consultant (NE+DACH)

About the role

Incubeta, a marketing outcomes agency, is hiring a Lead Paid Social Consultant / Regional Social Lead covering Northern Europe and DACH, based in Winterthur / Zurich on a hybrid basis. The role reports to the Managing Director Switzerland and the Director Operations Northern Europe & DACH, and is full-time (or a 6-month interim contract). It is a hands-on, technical authority role: you will advise key clients, build and optimise campaigns yourself, and use AI and automation to free up expert time.

Key responsibilities

• Advise key NE and DACH clients across luxury, financial services and ecommerce, moving them from platform metrics to business outcomes such as LTV, POAS, MER and incrementality.
• Lead quarterly business reviews with Client Leads and support the shift to outcome-based agreements.
• Partner with Client Leads and Business Development on new business, audits and pitches as an in-market pre-sales consultant.
• Shape the Activation Engine: automated account structures, algorithmic bidding, AI-driven budget allocation, and automation of pacing, QA, anomaly detection and reporting.
• Maintain signal foundations such as Meta CAPI, TikTok Events API, server-side tagging, GA4 and first-party data activation, and test new platform features and AI capabilities early.
• Design end-to-end campaigns, enforce tracking and measurement standards, and champion creative automation and feed-based catalogue scaling with tools such as Smartly.io.
• Work with Creative and Marketing Intelligence so that social performance feeds back into briefs and is measured on incrementality and proof of impact.
• Document playbooks and QA checklists, turn work into case studies, and coach colleagues in the small regional team.

Required profile

• 5+ years of hands-on paid social experience in a digital marketing agency or fast-paced performance environment.
• Deep technical expertise in paid social, able to explain auctions, algorithms and signals simply to a CMO or CFO.
• Problem solver, growth-minded, curious, AI-first and connected to the wider offer.
• Business fluency in German (C1/C2) and English (C1/C2); working knowledge of French is an advantage.

Required skills

• Expert-level Meta Ads Manager and TikTok Ads Manager; LinkedIn Campaign Manager and Pinterest Ads experience; direct experience with Smartly.io strongly preferred.
• Meta CAPI, Google Tag Manager, GA4 attribution and feed management tools.
• Data Studio/BI reporting dashboards and analytical insight from performance data.