Junior PR & Social Media Project Leader – Swiss Market

About the role

Swatch is looking to strengthen its advertising team at headquarters in Biel/Bienne, Switzerland, and is hiring a Junior PR & Social Media Project Leader for the Swiss market. The role develops and implements local PR, influencer and social media activities in line with global communication objectives, strengthening Swatch's visibility and cultural relevance across Switzerland.

Key responsibilities

• Develop and implement local PR, influencer and social media activities aligned with global communication objectives.
• Build and maintain relationships with journalists, media partners, influencers and content creators, and act as the market's primary media contact for inquiries, interviews, product loans and press relations.
• Identify storytelling opportunities and generate earned media coverage around launches, collaborations, events and brand initiatives.
• Manage influencer partnerships from identification and briefing through execution and performance reporting.
• Create, adapt and coordinate content for local social media channels in line with global brand guidelines.
• Plan and execute media events and influencer activations.
• Monitor media, consumer and social media trends and turn insights into communication opportunities.
• Collaborate with internal stakeholders, external partners and international teams, manage the assigned budget and report on business impact and ROI.

Required profile

• Bachelor's or master's degree in communications, marketing or a related discipline.
• 3-5 years in PR or external communications, ideally in an agency environment and/or with consumer brands.
• Track record of pitching and placing stories with top-tier media, and an extensive network in the Swiss media and influencer landscape.
• Ability to work in a fast-paced environment with high-volume projects and quick turnarounds, handling several projects at once while keeping timing, quality and budget in mind.
• Organised, reliable, flexible and team-oriented.
• Native German speaker (Swiss German preferred) with excellent writing and communication skills; fluent French and good English; Italian is a plus.

What we offer

• Flexible 40-hour week and 25 to 30 days of annual leave.
• Contribution to health insurance costs and a first-class pension fund.
• Extended maternity leave and family allowances beyond legal requirements.
• Training and development plan and paid language courses.
• Modern buildings, convenient location, free underground parking and access to bike sharing.
• Subsidised on-site canteen, free coffee and tea, product discounts, wellness benefits and fun workplace events.