Lead - Global Social Media, Running & Outdoor

About the role

On is looking for a seasoned, creatively driven Lead to head its global Running & Outdoor campaigns and athlete narratives across Instagram, TikTok, YouTube and Strava. Reporting to the Senior Lead - Performance Sports, the role sits at the intersection of cultural strategy, creative concepting and campaign management, partnering with Global Marketing, Strategy, Athlete Integration and the Creative Studio from brief to global rollout.

Key responsibilities

• Own and lead the creative and strategic development of Run and Outdoor social campaigns, turning brand and product moments into social-first storytelling arcs.
• Concept insight-led ideas with the Social Art Director and write creative briefs, directing internal teams, external agencies and creators.
• Provide creative direction on set and during major running and outdoor events, bringing athlete stories to life in real time.
• Partner with Athlete Integration on authentic stories around elite athletes, sub-cultures and everyday communities.
• Collaborate with other Social Media Leads and the Entertainment Platforms Lead, and mentor Social Specialists and the Influencer team.
• Pitch campaign strategies and new storytelling formats to Marketing Management, Brand Strategy, Creative Studio and Digital Media.
• Oversee campaign budgets, production timelines, agency scopes and project milestones.

Required profile

• 6+ years in social media, creative campaign management or social creative strategy, in-house at a global brand or at a creatively led agency.
• Deep understanding of running and outdoor culture, from everyday runners to elite athletes.
• Proven track record of building creative concepts and channel strategies that drive reach, views and engagement on Instagram, TikTok, YouTube and Strava.
• Experience writing creative briefs and managing external creative partners such as agencies, directors, photographers and creators.
• Strong communication and presentation skills, able to sell concepts to senior leadership.
• Organized and disciplined, able to manage several campaign timelines, budgets and priorities at once.