Marketing Manager – Diabetes Care

About the role

The Marketing Manager for Diabetes Care will lead the development and execution of brand and marketing strategies for the Swiss market, driving sales growth for a portfolio valued at around $100 MM.

Key responsibilities

• Define and implement the Swiss brand strategy, creating and tracking in‑country marketing and brand plans.
• Manage the full A&P budget, ensuring campaigns stay within limits and reporting performance.
• Collaborate closely with sales, medical, regulatory, customer services, manufacturing, external agencies and EMEA marketing.
• Lead insights generation, marketing planning and the Swiss marketing team.
• Organise congresses, patient and HCP events, ensuring alignment with brand strategy.
• Collect and report competitor intelligence and act as the key contact for EMEA competitive intelligence.

Required profile

• University degree or equivalent experience.
• Minimum 10 years in medical technology or pharmaceutical marketing, with product/portfolio management experience.
• Proven track record launching new products and managing brands via digital channels.
• Fluent in German and English; basic French required, Italian a plus.

Required skills

• MS Office
• Veeva Enterprise
• Digital selling tools (eDetailers, rep‑triggered emails)
• Social media advertising and influencer management
• KOL management
• E‑commerce platforms