Media Intelligence Manager (m/f/d) - Basel

About the role

We make it GmbH, a national Swiss personnel services company, is recruiting on behalf of its customer F. Hoffmann-La Roche. As Media Intelligence Manager you will support the day-to-day delivery and continuous development of the Media Intelligence capability within Group Communications. You turn media, social and reputation data into timely, actionable intelligence, with a focus on the Swiss and German-language media landscape, and work closely with the Media Intelligence team and external partners.

Key responsibilities

• Deliver and quality-control daily media reviews, alerts and recurring intelligence products
• Monitor corporate reputation and emerging issues across news and digital channels, identifying and assessing risks and opportunities
• Provide rapid media intelligence, situational assessments and targeted research during emerging issues or crises
• Conduct resonance and reputation analyses to evaluate the impact of communications, stakeholder narratives and key topics
• Collaborate with media monitoring agencies and vendors on service delivery, quality assurance and tool optimisation
• Support the timely distribution and publication of corporate media and investor releases across external and internal digital channels

Required profile

• Degree in Communications, Journalism, Data Analytics, Political Science or a related field (or equivalent professional experience)
• 5+ years of experience in media intelligence, media monitoring or communications analysis; healthcare or corporate affairs experience is an advantage
• In-depth knowledge of the Swiss and German-language media landscapes and strong news judgment
• Fluency in written and spoken German and English

Required skills

• Hands-on experience with social listening and analytics platforms such as Sprinklr, Brandwatch, Talkwalker and Unicepta
• Experience with media databases such as Factiva and Swissdox
• Ability to analyse complex data sets and turn them into concise, actionable insights
• Practical experience applying AI and large language model tools to research, intelligence gathering and workflow efficiency

The position is standard, 40-hour working week. Applications are sent by e-mail to the recruitment agency with CV, certificates and training certificates.