Paid Search Specialist (Google Ads)

About the role

We are looking for a data‑driven Paid Search Specialist to lead performance‑focused Google Ads campaigns for B2B clients across North America. Based in Switzerland and working remotely, you will manage multiple accounts, optimise spend, and deliver high‑quality leads while collaborating with cross‑functional teams.

Key responsibilities

• Manage and optimise 20‑30 Google Ads accounts, delivering qualified leads and strong ROI.
• Build and maintain Search, Performance Max, Display and Remarketing campaigns aligned with client acquisition goals.
• Run Microsoft Ads (Bing) campaigns and support Meta Ads initiatives when required.
• Conduct keyword research, audience segmentation and competitor analysis to uncover growth opportunities.
• Write conversion‑focused ad copy, leveraging AI tools and collaborating with content teams.
• Continuously improve performance through bid adjustments, budget allocation, A/B testing and search‑term analysis.
• Partner with Customer Success, SEO and design teams to ensure paid media aligns with broader strategies.
• Produce monthly performance reports with insights, recommendations and clear improvement plans.

Required profile

• 2‑5 years of hands‑on experience managing Google Ads campaigns, preferably in an agency environment.
• Proven ability to handle 20+ client accounts simultaneously in a fast‑paced, performance‑driven setting.
• Strong understanding of B2B lead generation and conversion optimisation.
• Excellent analytical thinking, communication skills and time‑management abilities.

Required skills

• Google Ads
• Microsoft Ads (Bing Ads)
• Meta Ads (preferred)
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• AI‑powered ad copy tools
• Keyword research and audience segmentation