Performance Marketing Lead (German Speaking)

About the role

A high-growth digital health startup operating in men's and women's digital healthcare is looking for a hands-on Performance Marketing Lead to own its paid acquisition strategy and drive the next stage of commercial growth. You will take ownership of performance across the entire acquisition funnel, from the first advert to paid customer conversion, working directly with senior leadership on campaign performance, budgets, creative testing and conversion optimisation.

Key responsibilities

• Set up, manage and scale paid acquisition campaigns across Meta, Google, YouTube and native advertising platforms
• Own channel budgets and campaign performance, focusing on reducing CAC and improving return on ad spend
• Develop creative briefs based on campaign data, customer insights and performance metrics
• Test and iterate creatives, messaging, hooks and landing pages
• Build and optimise email marketing campaigns and CRM flows, including segmentation, triggers and lifecycle automation
• Identify conversion drop-offs and run structured A/B tests across landing pages, quizzes and checkout journeys
• Use AI tools to automate creative production, copywriting, reporting and performance analysis
• Analyse campaign performance and turn data into actionable decisions

Required profile

• Fluent German and English (both are essential)
• Experience managing at least two paid acquisition channels such as Meta Ads, Google Ads, YouTube Ads or TikTok Ads, with deep expertise in at least one
• Experience with advertorials and native advertising
• Proven experience running structured A/B tests and CRO initiatives with measurable improvements
• Strong understanding of creative performance, hooks and messaging
• Analytical, commercially minded approach with experience owning budgets and delivering growth
• AI-first mindset, actively using automation and AI tools
• Healthtech, digital healthcare, medtech or another regulated consumer environment experience is an advantage

What we offer

• Salary of EUR 80,000 to 90,000 plus equity participation
• Remote work across CET +/- 2 hours, with hybrid options in Zurich or Berlin
• Full-time, permanent position
• Direct exposure to senior leadership and fast decision-making
• Creative and agency support to accelerate campaign performance