PR & Social Media Project Leader - Swiss Market

About the role

Swatch, a watch group founded in 1983 and headquartered in Switzerland, is looking to strengthen its advertising team at headquarters in Biel/Bienne. It is hiring a PR and social media project leader responsible for the Swiss market, working 100% on local activities.

Key responsibilities

• Develop and implement local PR, influencer and social media activities aligned with global communication objectives to strengthen Swatch's visibility and cultural relevance in Switzerland.
• Build and maintain relationships with journalists, media partners, influencers and content creators, and act as the market's primary media contact for inquiries, interviews, product loans and press relations.
• Identify storytelling opportunities and generate earned media coverage around product launches, collaborations, events and brand initiatives.
• Manage influencer partnerships from identification and briefing through execution and performance reporting.
• Create, adapt and coordinate content for local social media channels in line with global brand guidelines.
• Plan and execute media events and influencer activations.
• Monitor media, consumer and social media trends and turn insights into communication opportunities.
• Collaborate with internal stakeholders, external business partners and international teams, manage the assigned budget and report on business impact and ROI.

Required profile

• Bachelor's or master's degree in communications, marketing or a related discipline.
• 3-5 years of experience in PR or external communications, ideally in an agency environment and/or with consumer brands.
• Track record of pitching and placing stories with top-tier media, and an extensive network in the Swiss media and influencer landscape.
• Ability to work in a very fast-paced environment with high-volume projects and quick turnarounds, handling several projects at once while keeping timing, quality and budget in mind.
• Strong attention to detail, organized, reliable, flexible and team-oriented.
• Native German speaker (Swiss German preferred) with excellent writing and communication skills; fluent French and good English; Italian is a plus.