Principal Account Executive

About the role

We are seeking a Principal Account Executive to join a fast‑growing cybersecurity and application risk management company in Switzerland. The role drives full‑cycle enterprise sales of advanced application security SaaS solutions, acting as a trusted advisor to technical and executive stakeholders across DevSecOps, security and IT teams.

Key responsibilities

• Own the end‑to‑end sales process for assigned enterprise accounts, from prospecting to contract negotiation and closure.
• Develop and execute territory and account plans to exceed revenue targets.
• Conduct outbound prospecting and build relationships with security, DevOps, IT operations and C‑level executives.
• Present and negotiate complex commercial proposals, RFP responses and enterprise agreements.
• Maintain accurate sales activity, pipeline and account data in CRM systems.
• Collaborate with pre‑sales, marketing, product, engineering and channel teams to deliver go‑to‑market strategies.
• Represent the company at industry events and conferences to generate leads.
• Contribute to initiatives that improve sales processes and customer engagement.

Required profile

• 5‑8 years of B2B sales experience in SaaS, enterprise software or IT infrastructure solutions.
• Proven record of quota over‑achievement and closing complex enterprise deals.
• Experience selling to technical stakeholders such as security, DevOps, IT operations and C‑level executives.
• Strong consultative and value‑based selling methodology.
• Experience in both direct and channel sales environments.

Required skills

• Proficiency with CRM platforms, preferably Salesforce (SFDC).