Product Marketing Manager

About the role

BLP, a Swiss SaaS company whose agentic platform automates finance and operations workflows for over 550 enterprise customers, is hiring a Product Marketing Manager in Zurich. This is a hands-on individual contributor role at the heart of how the company goes to market: owning the link between product capability and buyer value across launches, enablement, competitive intelligence and go-to-market content.

Key responsibilities

• Maintain and evolve the messaging house (value proposition, pillars, proof points, persona narratives) and ensure consistent use across web, decks, campaigns and sales conversations.
• Build and maintain competitive intelligence: battlecards and positioning against ERP workflow automation, RPA, IDP/point-AI solutions and other AI platforms, keeping sales ahead of competitor moves and objections.
• Create and maintain the sales toolkit: first-meeting decks, discovery guides, objection handling, ROI narratives and playbooks for CFO, COO, shared services and process excellence audiences.
• Refine buyer personas and ICP using win/loss analysis and field feedback, including triggers such as ERP transformation, e-invoicing mandates and shared-services efficiency programs.
• Drive product launches and releases, turning platform capabilities and new workflow coverage into launch narratives, internal enablement and external announcements.
• Supply campaigns, events and content marketing with differentiated angles, from executive reports to industry-specific value stories.
• Bring buyer, analyst and competitive insight back to product and leadership discussions.

Required profile

• 5-8 years in B2B software marketing, with at least 3 years in product marketing for enterprise SaaS, ideally in ERP-adjacent, finance operations, automation or applied-AI fields.
• Proven ability to write for economic buyers (CFOs, CIOs/CTOs, COOs) in the language of cost, productivity, working capital and EBIT.
• Experience building battlecards and positioning in crowded categories, with enablement assets that sales teams actually used.
• Comfortable with win/loss analysis, market and analyst research, and with challenging product while simplifying it for buyers.
• Excellent English writing and presentation; German is a strong plus for the DACH customer base.