Regional Key Account & Sales Manager – Wholesale (Romandie)

About the role

We are seeking a Regional Key Account & Sales Manager to lead our wholesale business in the French‑speaking part of Switzerland (Romandie). You will manage a portfolio of key wholesale customers, drive sales growth, and collaborate closely with brand, trade marketing and finance teams to execute commercial strategies.

Key responsibilities

• Independently manage and develop a portfolio of key wholesale customers in Romandie while supporting national key accounts.
• Lead annual contract negotiations and ensure execution of agreed business plans.
• Own sales, budget and P&L targets for the assigned portfolio.
• Develop and implement customer‑ and channel‑specific strategies in partnership with Brand Management, Trade Marketing, Revenue Growth Management and Finance.
• Identify growth opportunities through promotions, customer activations and category‑management initiatives.
• Monitor market, consumer and competitive trends and translate insights into actionable business actions.
• Collaborate with the On‑Trade Sales team for seamless 360° commercial execution.
• Gradually assume responsibility for gastronomy customers in Fribourg, Neuchâtel and Jura, including new business acquisition and activation projects.

Required profile

• Bachelor’s or Master’s degree in Business Administration, Economics, Marketing or a related field.
• Several years of sales experience in the FMCG industry, preferably beverages, with initial Key Account Management exposure.
• Strong understanding of the Swiss wholesale and/or on‑trade landscape; hospitality experience is a plus.
• Established network within gastronomy, bar and club scenes is advantageous.
• Commercial mindset, analytical ability and a growth‑oriented attitude.
• Results‑driven, highly organized and capable of managing multiple priorities and stakeholders.

Required skills

• No specific technical tools mentioned in the posting.