Regional Manager – E‑commerce & Digital Strategy (Europe)

About the role

Based in our Geneva corporate office, you will be the operational backbone for digital performance across Kempinski’s European portfolio. You will translate the global e‑commerce strategy into actionable plans, support on‑property teams, and ensure each hotel meets its digital KPIs.

Key responsibilities

• Collaborate with global teams and the Senior Director, Global E‑commerce to define and implement the regional digital strategy for Europe.
• Conduct monthly performance tracking, annual budget reviews, and set hotel‑specific goals aligned with regional and global KPIs.
• Lead traffic acquisition, SEO, and paid‑media initiatives for Kempinski.com and the mobile app, while protecting rate parity and driving conversion.
• Provide day‑to‑day support to hotel teams, troubleshoot web/app issues, and run weekly/monthly digital community calls.
• Coordinate regional paid‑media campaigns, advise hotels on media spend, and monitor ROI across 20+ properties.

Required profile

• Proven experience in e‑commerce, digital strategy, or online marketing within the hospitality sector.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Excellent communication skills to train and guide on‑property teams.

Required skills

• Paid media campaign management
• Search engine optimisation (SEO)