Regional Marketing Manager

About the role

We are seeking a Regional Marketing Manager to lead and scale marketing initiatives across key European markets from Switzerland. The role bridges field marketing, product marketing, sales, and partnerships to translate global cybersecurity strategy into locally relevant programs that drive awareness, pipeline, and long‑term growth.

Key responsibilities

• Own and execute the regional marketing strategy for the UKI, Nordics, Benelux, and France markets.
• Design, launch, and scale integrated campaigns including events, webinars, executive briefings, and community activations.
• Partner with Sales to support pipeline generation, account‑based marketing, and strategic regional opportunities.
• Localise global messaging to ensure cultural relevance and alignment with buyer personas.
• Collaborate with Product Marketing to craft compelling regional narratives and use cases.
• Manage regional event strategy, partner co‑marketing initiatives, budgets, agencies, and external vendors.
• Define and track success metrics such as pipeline contribution, engagement, and brand awareness.

Required profile

• Proven experience in regional, field, or demand‑generation marketing within B2B SaaS, cybersecurity, or similar technical industries.
• Track record of building and scaling multi‑market programs across Europe.
• Strong collaboration skills with Sales and GTM teams to deliver measurable pipeline impact.
• Ability to own programs end‑to‑end, from strategy through execution, in an ambiguous, fast‑moving environment.

Required skills