Sales Representative

About the role

As a Sales Representative for PMI you will be the face of the company in your assigned territory, primarily in Ticino and other regions of Switzerland. You will work directly in the field, building and maintaining relationships with independent retailers and key accounts to expand product presence and drive commercial performance.

Key responsibilities

• Develop and grow relationships with independent retailers and key accounts, ensuring strong product visibility and execution excellence.
• Visit retailers on a regular basis, understand their needs and provide them with the knowledge, tools and confidence to sell PMI solutions.
• Implement and monitor trade programmes and commercial initiatives tailored to the General Trade channel.
• Deliver product demonstrations, sales presentations and structured training sessions for retailer teams.
• Negotiate and sign sales contracts on behalf of PMI, aligning with market guidelines.
• Own territory KPIs, create action plans and initiatives to meet or exceed yearly sales targets.
• Identify and resolve operational challenges related to distribution, visibility and sales execution.
• Use market data and insights to spot growth opportunities and continuously improve retailer performance.
• Collaborate with internal stakeholders such as Area Heads, Commercial Operations and Category Teams.

Required profile

• High‑potential talent seeking early responsibility and strong commercial exposure.
• Comfortable working in the field with a focus on face‑to‑face influence.
• Motivated by tangible business impact and able to interact with senior stakeholders.
• Strong relationship‑building and communication skills.

Required skills