SEA Specialist (Google Ads)

About the role

Rado, a Swiss watchmaker known for its material expertise and innovative design, is looking for a hands-on, analytical SEA Specialist (Google Ads) to own the brand's Google Ads activity across its international markets. The role is on site and acts as the in-house paid search expert, helping set the paid search strategy, build and optimise campaigns, manage budgets across markets and contribute to the wider paid media strategy.

Key responsibilities

• Plan, build, launch and optimise Google Ads campaigns for HQ international accounts: Search, Performance Max (including Store Goals), Demand Gen, YouTube and AI Max for Search
• Design and maintain scalable multi-market account structures, naming conventions, feeds and audiences across 20+ subsidiaries
• Run bid strategy, budget pacing, search term, asset and landing page optimisation to improve incremental return, not just ROAS
• Conduct structured tests (bidding, creative, audiences, formats) and document learnings for the team and markets
• Manage external paid media agencies through briefs, check-ins, performance reviews, audits and accountability to agreed benchmarks, and act as the Google Ads reference for local markets and their agencies
• Manage the paid search budget across campaigns, markets and product lines
• Analyse performance in Google Ads, GA4 and reporting tools, and collaborate with creative, e-commerce and web teams on high-converting assets, ad copy and landing pages
• Stay ahead of Google Ads, AI bidding and automation developments and contribute to the channel-mix strategy

Required profile

• 3-5+ years of hands-on experience managing complex, multi-market Google Ads accounts, brand or agency side
• Proven expertise in Google Ads, including Search, Performance Max, Demand Gen, YouTube and value-based bidding
• Strong knowledge of product feeds, Google Merchant Center, scripts, rules and automation
• Ability to connect media performance metrics to revenue and incremental business impact
• Experience managing external agencies and working with international stakeholders; programmatic advertising experience is an advantage
• Current Google Ads certifications (Search, Shopping, Measurement) are a strong plus
• Excellent command of written and spoken English; knowledge of French and/or German is an advantage

Required skills

• High proficiency in Google Analytics 4 (GA4) and Google Tag Manager
• Data visualisation tools such as Looker Studio
• Google Ads (Search, Performance Max, Demand Gen, YouTube)