Senior Product Manager - Partner Marketing

About the role

Acronis, a global cyber protection company, is looking for a Senior Product Manager to join its Partner Program & Growth team. You will lead the evolution of partner marketing capabilities within the Acronis Partner Portal and unified partner console, owning the product strategy and roadmap for digital tools that help partners plan, create, launch and optimise marketing activities.

Key responsibilities

• Own the product vision, strategy and roadmap for partner marketing capabilities in the Partner Portal and partner console.
• Optimise the end-to-end partner marketing journey, from campaign planning and content creation through execution, engagement and measurement.
• Build AI-powered marketing experiences and intelligent campaign creation and recommendation capabilities.
• Drive multichannel marketing automation across email, social media, landing pages and digital campaigns.
• Evolve the Partner Content Hub and build self-service tools for partners.
• Develop partner engagement and gamification features, and automate manual marketing workflows.
• Work with Channel Marketing and partners to turn their needs into scalable product capabilities.
• Lead cross-functional teams through the full product lifecycle and track KPIs such as tool adoption, campaign activation, engagement and conversion.

Required profile

• 5+ years of product management experience, preferably in B2B marketing technology, marketing automation, partner ecosystems or business platforms.
• Proven experience owning complex digital products from strategy through launch, adoption and continuous improvement.
• Strong analytical mindset, stakeholder influence and excellent written and verbal English.

Required skills

• Understanding of B2B marketing journeys, campaign planning, audience segmentation and demand generation.
• Experience with marketing automation and multichannel campaign capabilities.
• Nice to have: TCMA, PRM, partner portals, and experience building AI-powered marketing, recommendation or personalisation features.