Senior Product Marketing Manager - Video Infrastructure

About the role

A partner company is looking for a Senior Product Marketing Manager based in Switzerland. The role shapes the market positioning and growth strategy of innovative video infrastructure solutions in the B2B technology sector, turning complex technical capabilities into value propositions for customers, analysts and business leaders. It works closely with Product, Marketing, Sales and Engineering teams on go-to-market initiatives and product launches, and uses AI-powered tools to optimise marketing workflows.

Key responsibilities

• Own product positioning, market segmentation, competitive analysis and messaging across the product portfolio
• Develop and run go-to-market strategies for new launches, including campaign briefs, messaging frameworks and performance indicators
• Lead analyst relations with industry research firms and strengthen the organisation's presence in industry reports
• Act as a thought leader and spokesperson at conferences, media briefings, panels and executive presentations
• Integrate AI tools into research, competitive intelligence, content development and campaign optimisation
• Collaborate with Product, Sales, Marketing and Engineering to turn technical capabilities into clear business benefits
• Build sales enablement materials and strategic narratives that support revenue generation

Required profile

• At least 8 years in Product Marketing, Growth Marketing or a related B2B technology role, including a minimum of 2 years in a senior leadership or lead position
• Demonstrated experience in product positioning, go-to-market strategies, competitive intelligence and integrated marketing campaigns
• Proven ability to manage analyst relations and represent the organisation publicly
• Hands-on approach with a track record of measurable marketing and growth results
• Comfortable in an international, fast-paced environment and able to influence senior stakeholders

Required skills

• Strong understanding of OTT streaming and video technologies, including live streaming, VOD and AdTech
• Excellent writing, storytelling and communication skills
• Practical experience using AI tools in marketing workflows
• Strong cross-functional collaboration and stakeholder management

What we offer

• Flexible working arrangements and remote working opportunities within Europe
• Ownership of strategic initiatives and direct contribution to business growth
• Continuous learning, training and coaching
• Exposure to video infrastructure and streaming technologies, and industry visibility through conferences and analyst engagements