Account Manager ID Biscoff Middle East

About the role

The International Distributors (ID) department of Lotus Biscoff selects and manages a global network of specialized distributors and commercial partners. As Account Manager ID Biscoff Middle East, you will support partners in building and growing the Lotus Biscoff brand across key Middle East markets, giving them a clear strategic framework and the right commercial and marketing levers. You report to the Director ID Biscoff EMEA & Travel Retail and are based in Baar, Switzerland.

Key responsibilities

• Act as the first commercial contact for partners in the region and drive the day-to-day execution of agreed country strategies.
• Follow up on pricing, assortment, distribution, activations and marketing initiatives such as in-store visibility and promotions.
• Work with the Customer Service team on orders, demand planning, stock levels and payments to ensure product availability.
• Analyse the commercial landscape and competitive environment across retail, e-commerce, away-from-home and foodservice, and help define the route-to-market strategy by market and channel.
• Gather and analyse market insights and performance data, then turn them into concrete actions, assortment architecture, price/volume mix and joint business plans with KPIs.
• Develop country action plans with the Director ID Biscoff EMEA & Travel Retail and the ID Revenue Growth & Marketing team, translating regional priorities into market initiatives.
• Build long-term relationships with partners while aligning with the strategy and standards of Lotus Bakeries.

Required profile

• Master's degree, preferably in Economics, Business Administration or a related field, plus 3-4 years of commercial experience in an FMCG company.
• Solid understanding of how international brands are built through external distributors and commercial partners.
• Commercial and entrepreneurial mindset, able to turn strategy and market insights into results.
• Hands-on approach combining ownership, analytical thinking and stakeholder management, working independently in an international environment.
• Strong intercultural awareness and excellent written and spoken English; Arabic is a strong advantage.
• Willingness to travel up to 20%.