Brand & PR Specialist - Fully Remote

About the role

A partner company is looking for a Brand & PR Specialist based in Switzerland to strengthen brand visibility and support business growth in the international B2B technology and iGaming industry. The role is fully remote and involves owning brand communication initiatives, from digital channels to marketing and promotional materials, in close collaboration with product, sales, copywriting and design teams.

Key responsibilities

• Define website structure, coordinate content creation, oversee launches and keep digital content accurate and aligned with brand positioning.
• Manage B2B social media channels (e.g. LinkedIn), set content calendars, run brand profiles and keep a consistent brand voice.
• Prepare briefs for copywriters and designers, review creative outputs and ensure timely delivery of written and visual materials.
• Work with product and sales teams to create promotional materials such as one-pagers, technical white papers, case studies and game-related documentation.
• Maintain a database of industry directories and media platforms, keep brand listings accurate and up to date, and support brand participation in exhibitions and events.
• Monitor competitors' websites, social channels, listings and event participation, and track metrics such as leads, brand mentions, audience growth and influence on the sales cycle.
• Collaborate with internal stakeholders so that marketing activities align with commercial priorities.

Required profile

• Proven experience in marketing, brand management or public relations, preferably in a gaming provider or the iGaming industry.
• Established network of contacts across industry directories, review platforms and market channels.
• Demonstrated experience launching or relaunching a brand website or social media presence.
• Upper-intermediate English or higher, with willingness to travel for industry events and exhibitions.
• Nice to have: experience introducing or repositioning a brand, preparing exhibition materials, and knowledge of B2B sales cycles in iGaming.

Required skills

• B2B social media management and measurement of brand awareness and engagement.
• Content development and sales enablement, turning complex product information into clear materials.
• Competitive analysis, project and stakeholder management, and analytical interpretation of performance data.

What we offer

• Fully remote work, with options to work from hubs in Kyiv and Warsaw.
• 20 working days of paid annual leave, plus public holidays and sick leave.
• Medical insurance and mental health support coverage.
• Monthly benefits allowance, a learning budget and career progression framework.
• Team-building activities and a proactive, low-bureaucracy environment.