Category Development Manager

About the role

As a Category Development Manager, you will adopt, enrich and implement the central Nestlé Purina Europe (NPPE) category strategy in the Swiss market. You will put into practice the local channel strategy with a focus on the Specialist channel (Pet Superstores) and the E‑commerce channel, working closely with local Sales and Marketing teams to deliver superior category growth.

Key responsibilities

• Drive sustainable category growth by adapting and enriching the European Purina category strategy for the Swiss market.
• Build customer category strategies that unlock growth through insights, data and strong collaboration.
• Lead promotional planning and performance evaluation to improve commercial impact across key channels.
• Shape assortment, distribution and shelf recommendations that respond to shopper needs and market opportunities.
• Deliver effective shopper activation and digital‑shelf initiatives that strengthen brand visibility and customer engagement.
• Coach and partner with the eContent Specialist to deliver the eContent roadmap and optimise customer content.

Required profile

• Strong category management, trade marketing, sales or marketing knowledge to translate strategy into business growth.
• Analytical thinking to turn shopper, customer and market data into clear recommendations.
• Strategic thinking and commercial curiosity to identify opportunities across specialist retail and e‑commerce.
• Experience in e‑commerce/digital is a plus.
• Confidence in collaborating with customers and cross‑functional teams to build trusted relationships and deliver shared results.
• Fluency in English; German and French are an advantage.
• Demonstrates courage, collaboration, speed and continuous learning.