Copywriter – Sports & Tech (German/English)

About the role

We are looking for a bilingual copywriter with around four years of experience who is passionate about sport and technology. Working closely with the Head of Marketing and a small, collaborative team, you will turn complex product and brand ideas into clear, high‑impact copy for the X‑Bionic brand.

Key responsibilities

• Develop brand and campaign storytelling, including headlines, taglines, narratives and copy systems for athletes and sports communities.
• Write technical product copy that translates advanced sports technology and material innovation into simple, compelling athlete benefits.
• Create content for digital and social channels such as social media posts, paid campaigns, newsletters, CRM, and e‑commerce.
• Produce scripts and voice‑overs for campaign films, product launches, athlete content and other video formats.
• Generate retail, print and brand material copy, including POS, guides, presentations and occasional editorial or PR projects.
• Contribute to naming and messaging hierarchies for products, technologies and campaigns.
• Use AI‑enabled tools for research, ideation and iteration while applying strong editorial judgement.
• Write and adapt copy in both German and English, ensuring a consistent X‑Bionic voice across DACH markets.

Required profile

• 4–5 years of professional commercial or creative copywriting experience, preferably in sport, outdoor, performance or active‑lifestyle sectors.
• Genuine passion for sport and a deep understanding of athletes’ needs and performance gear.
• Ability to craft a wide range of copy, from five‑word POS headlines to two‑minute video scripts, balancing emotional and technical tones.
• Strong curiosity and clarity – able to ask questions, dig into complex technologies and simplify without becoming generic.
• Proven collaboration with designers, social, CRM, e‑commerce, product and marketing teams.
• Comfortable using AI and other creative tools to support research and ideation while retaining human craft.
• Native‑level German and professional‑level English, capable of writing original creative copy in both languages.