Country Manager Switzerland - Premium Lifestyle & Accessories

About the role

Luxury Experts is recruiting, on behalf of an internationally recognised premium consumer accessories brand, a commercially driven leader to oversee its Swiss business and operations. The role covers Retail, Wholesale and E-commerce, with responsibility for shaping market strategy and delivering commercial results. It is based in the Bern canton, working closely with international headquarters.

Key responsibilities

• Lead the Swiss market: develop and execute the commercial strategy, delivering sales growth and profitability across all distribution channels.
• Own financial performance: manage the market P&L, budgets and forecasts with Controlling.
• Drive retail performance: oversee store operations, strengthen commercial execution and identify opportunities for network development, including new locations and store openings.
• Develop wholesale: strengthen relationships with key accounts and independent retail partners, identify new distribution opportunities and drive sell-through.
• Grow e-commerce: work with the E-commerce team to meet online sales targets and deliver a consistent omni-channel experience.
• Activate the brand locally: partner with Marketing on campaigns, events and point-of-sale initiatives.
• Lead and develop teams: set objectives, coach direct reports and build a commercially focused culture.
• Monitor competitors, consumer trends and market performance, turning insights into growth initiatives while keeping brand presentation consistent.

Required profile

• 10+ years of senior commercial or sales management experience across Retail and Wholesale.
• Proven country management, general management or regional leadership experience, preferably Switzerland or the DACH region.
• Experience in premium accessories, fashion, lifestyle or comparable consumer brands, with volume-driven sales and distribution.
• Demonstrated P&L ownership, with budgeting, forecasting and performance analysis skills.
• Practical experience in retail network development, store operations, openings and retail lease negotiations.
• Fluent German, French and English; willingness to travel regularly within Switzerland.