Digital Campaign Manager - Gaming (Freelancer, Fixed-Term)

About the role

FIFA, which organises some of the world's biggest sport events, is looking for a freelancer to join its Partnerships & Media team in Zurich. You will support FIFA Gaming by developing and coordinating integrated gaming marketing campaigns around the FIFA Women's World Cup 2027 milestones and wider digital marketing objectives.

Key responsibilities

• Act as the key digital marketing interface for FIFA Gaming, turning gaming initiatives, licensed games and gamified experiences into marketing campaigns and audience engagement opportunities.
• Work with Audience Growth to define measurable objectives for acquisition, participation, FIFA ID registrations, marketing opt-ins, engagement and retention.
• Collaborate with FIFA Gaming, platform owners, Digital Products, CRM, Social and Paid Media teams to build integrated fan journeys across FIFA.com, the Official FIFA App and other touchpoints.
• Coordinate cross-functional campaign delivery, including activation planning, timelines, creative requirements, quality control and stakeholder alignment.
• Monitor campaign performance with BI & Marketing Strategy and report regularly on outcomes, audience growth and optimisation recommendations.
• Deliver the expected outputs: a WWC27 gaming marketing activation plan, a gaming audience growth plan, digital ecosystem integration recommendations, successful campaign execution and performance reporting.

Required profile

• At least five years of experience in digital marketing, audience growth, campaign management or gaming-related marketing.
• Demonstrated experience planning and delivering integrated digital campaigns with multiple stakeholders and channels.
• Experience delivering measurable audience acquisition, engagement or conversion results.
• Fluent in English, written and spoken.
• Willingness to travel regularly.

Required skills

• Practical understanding of gaming platforms, interactive entertainment and gamification-based marketing.
• Proficiency in Microsoft Office and common project management and collaboration tools.
• Familiarity with digital marketing, CRM, campaign analytics and reporting platforms.
• Strong organisational skills, data interpretation and cross-functional communication.