PR, Communications & Events Lead

About the role

Coople is looking for a one-person PR, communications and events lead in Zurich. There is no team, no large agency and no playbook to inherit: you find the stories, open the doors and get Coople into the media, onto stages and into the rooms where Swiss businesses decide how they staff. The role suits someone with years of Swiss PR, communications or journalism experience, ideally from a scale-up or platform business.

Key responsibilities

• Find and pitch your own stories (platform data, flexible work trends, client and worker stories) and build direct relationships with journalists in German- and French-speaking Switzerland
• Use the PR agency only for reach, handle press enquiries quickly, and write executive LinkedIn content in German and French
• Shape the leadership narrative, secure speaking slots, panels, podcasts and op-eds, and run events from planning to follow-up, including client roundtables, meetups and pop-ups, feeding qualified contacts into HubSpot
• Test unconventional formats such as stunts, partnerships and creator collaborations, run small experiments and use AI tools to speed up monitoring, drafting, translation and reporting
• Cover Coopler communications (social media, community, reviews) and internal communications (leadership updates, announcements)

Required profile

• 5+ years in PR, communications or journalism, with recent experience in Switzerland
• Background in a scale-up, platform business, staffing, HR tech or a PR agency
• Comfortable working alone, from strategy to press release to event logistics
• Strong writing in German, English (French advantageous); journalists should answer your calls

Nice to have

• Journalist experience
• Network in hospitality, healthcare, retail or logistics
• HubSpot or another CRM
• Understanding of how earned media drives AI search visibility

What we offer

• Close backing from the leadership team and direct access to the CEO
• Clear goals, space and freedom, and a fast-moving, small team
• A dedicated budget for AI tools